Qué necesitas para desarrollar un sitio web: WordPress, Elementor, dominio y hosting (explicado paso a paso):Hoy en día, tener un sitio web dejó de ser un “lujo”. Es una herramienta esencial para cualquier negocio, marca personal o emprendimiento que quiera generar confianza, atraer clientes y vender de forma constante.
Pero cuando alguien decide crear su web, aparecen las preguntas típicas:
- ¿Qué necesito para empezar?
- ¿Qué es WordPress?
- ¿Qué es Elementor?
- ¿Qué diferencia hay entre dominio y hosting?
- ¿Debo comprar todo desde el primer día?
En este blog te explico, de forma clara, qué se necesita para desarrollar un sitio web y qué es cada componente.
WordPress: el sistema para construir tu sitio web
WordPress es un sistema de gestión de contenido (CMS). En palabras simples: es la plataforma que te permite crear y administrar tu sitio web sin tener que programar todo desde cero.
Con WordPress puedes:
- el diseño ya está aprobado
- publicar blogs
- subir imágenes y videos
- crear menús
- instalar formularios
- gestionar usuarios
- optimizar tu sitio para Google
Lo mejor de WordPress es que es flexible y escalable: sirve tanto para páginas pequeñas como para sitios grandes, tiendas online, academias y blogs profesionales.
Importante: WordPress tiene dos opciones y no son lo mismo:
- WordPress.com: es una plataforma más limitada, tipo “todo incluido”.
- WordPress.org: es la versión más usada para webs profesionales (requiere hosting).
Cuando hablamos de crear una web con hosting y dominio, normalmente nos referimos a WordPress.org.
Elementor: el constructor visual para diseñar sin programar
Elementor es un plugin de WordPress que funciona como un “constructor visual”. Esto significa que te permite diseñar tu web arrastrando y soltando elementos, sin tocar código.
Con Elementor puedes crear:
- secciones y columnas
- botones de WhatsApp
- banners
- carruseles de imágenes
- páginas de ventas
- páginas tipo landing page
- diseño responsive para celular
La gran ventaja de Elementor es que facilita muchísimo el proceso de diseño, porque puedes ver los cambios en tiempo real.
Elementor tiene versión gratuita y versión Pro. La versión Pro incluye herramientas extra como:
- plantillas avanzadas
- formularios más completos
- pop-ups
- encabezados y pies personalizados
- efectos y diseños más profesionales
En muchos proyectos, Elementor Pro vale la pena si quieres un sitio con apariencia moderna y estructura más personalizada.
Dominio: el nombre de tu sitio en internet
El dominio es el nombre de tu página web, lo que las personas escriben para encontrarte.
Ejemplos:
- www.tumarca.com
- www.tunegocio.co
- www.tunombre.com
El dominio es como la dirección de tu casa en internet. Sin dominio, tu web podría existir, pero sería difícil de recordar o compartir.
Los dominios se compran normalmente por 1 año (y se renuevan cada año). Hay diferentes extensiones:
- .com (la más común y global)
- .co (muy usada en Colombia)
- .ca (Canadá)
- .net, .org, etc.
Consejo práctico: elige un dominio corto, fácil de escribir y que no tenga guiones raros.
Hosting: el “espacio” donde vive tu web
El hosting (o alojamiento web) es el servicio que te presta un servidor para guardar todos los archivos de tu sitio: imágenes, textos, base de datos, plugins y estructura.
Si el dominio es la dirección, el hosting es la casa.
Cuando alguien entra a tu dominio, el hosting es quien “entrega” la página al visitante.
Un buen hosting es clave porque afecta directamente:
- velocidad de carga
- estabilidad del sitio
- seguridad
- experiencia del usuario
- posicionamiento en Google
Hay varios tipos de hosting, pero el más común para WordPress es:
- hosting compartido (económico y suficiente para empezar)
- hosting administrado para WordPress (más rápido y estable)
- VPS o servidor dedicado (para proyectos grandes)
Si tu sitio es pequeño o mediano, un buen hosting para WordPress suele ser suficiente.
Certificado SSL: el candado de seguridad (HTTPS)
El SSL es lo que hace que tu web se vea así:
https://tusitio.com
Ese “candado” le dice al usuario y a Google que tu sitio es seguro. Es especialmente importante si:
- tienes formularios
- recibes pagos
- capturas datos
- quieres posicionarte en Google
Hoy en día, casi todos los hostings incluyen SSL gratis, pero hay que activarlo correctamente.
Tema (Theme): la base visual de tu web
El tema es el “diseño base” de WordPress. Es como el molde general del sitio.
Hay temas gratuitos y pagos. Algunos muy conocidos son:
- Hello Elementor (muy liviano, recomendado si usas Elementor)
- Astra
- GeneratePress
Aunque Elementor te permite diseñar mucho, el tema sigue siendo importante para:
- velocidad
- compatibilidad
- estructura inicial
Plugins: funciones extra para tu web
Los plugins son como “apps” dentro de WordPress. Te permiten agregar funcionalidades sin programar.
Ejemplos de plugins comunes:
- formularios de contacto
- seguridad
- copias de seguridad
- caché y velocidad
- integración con WhatsApp
- Google Analytics
Importante: no se trata de instalar muchos plugins, sino los necesarios y bien configurados.
Contenido: lo que realmente vende
Aquí mucha gente se enfoca solo en diseño, pero el contenido es lo que convierte visitas en clientes.
Tu sitio debería tener mínimo:
- página de inicio clara
- página de servicios con beneficios (no solo lista)
- sección “Quiénes somos” o “Sobre mí”
- testimonios o casos reales (si aplica)
- formulario o botón de contacto visible
- llamada a la acción clara (agenda, compra, escribe)
Un sitio bonito sin contenido estratégico es como una vitrina vacía.
Imágenes y branding: coherencia y confianza
Tu sitio debe verse profesional. Para eso necesitas:
- logo (aunque sea simple)
- paleta de colores definida
- tipografías consistentes
- fotos de buena calidad
- iconos limpios
Esto genera confianza, y la confianza vende.
Mantenimiento: porque una web no se “crea y ya”
Un sitio web necesita mantenimiento básico, como:
- actualizar WordPress
- actualizar plugins
- revisar seguridad
- hacer backups
- mejorar velocidad
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funcionalidadesContenido: lo que conecta y convierte\t\t\t\t\t\n\t\t\t\t\t\t","editSettings":{"defaultEditRoute":"content"}}]} Qué necesitas para crear un sitio web con WordPress y Elementor paso a paso](https://creativedigital.com.co/wp-content/uploads/2026/02/10-Mantenimiento_-porque-una-web-no-se-crea-y-ya-1024x1024.webp)
Si no se hace mantenimiento, el sitio puede volverse lento, fallar o quedar vulnerable.
Entonces, ¿qué necesitas para desarrollar tu sitio web?
Resumiéndolo de forma sencilla:
- WordPress: la plataforma para administrar el sitio
- Elementor: para diseñar de forma visual y profesional
- Dominio: el nombre de tu web
- Hosting: el servidor donde vive tu web
- SSL: seguridad y confianza
- Tema + plugins: estructura y funcionalidades
- Contenido: lo que conecta y convierte
Conclusión
Crear un sitio web no es complicado cuando entiendes qué es cada cosa. WordPress te da la base, Elementor te permite diseñar sin programar, el dominio es tu dirección, y el hosting es donde vive tu web.
Si estás por crear tu sitio y quieres hacerlo bien desde el inicio, lo más importante es tener claridad sobre estos elementos para tomar decisiones inteligentes y evitar gastos innecesarios.
Empieza hoy tu sitio web profesional y evita errores comunes desde el primer paso 🚀
